Driving Impactful Visibility with Plan International:
A Strategic Training Guide
Empowering Regional Staff to Share Success Stories with a New Trainer’s Module
Mihiret, working with her peers, developed a comprehensive Communications and Media Engagement trainer’s module specifically designed for Plan International, a global organization dedicated to children’s rights. The project, under the “Women’s Voice Leadership Project,” aims to build the storytelling capabilities of staff across multiple regions, enabling them to capture and share local success stories more effectively.
Key Achievements & Impact:
- Regional Reach: Successfully conducted Training of Trainers (ToT) for regional communication specialists, empowering them to deliver the curriculum in their respective areas.
- Content and Compliance: The comprehensive curriculum is now used across five key regions (Somali, Oromia, SNNPR, Benshangul Gumuz, and Gambella), covering critical topics such as:
- effective photo journalism and video production,
- master storytelling and successful pitch strategies,
- and rigorous adherence to donor rules on branding and compliance.
- Sustainable Growth: Provided invaluable post-training resources and templates to ensure a smooth transition from knowledge to practical execution.
Communication for International Organizations
Crafting Powerful Strategies for High-Profile Institutions
communication consultancy to several high-profile organizations, enabling them to navigate complex media landscapes and achieve their goals.
Key Specializations in this Role:
- Communications Strategy Development: I have a proven track record of creating custom communications and branding strategies that perfectly align with organizational objectives and audience, including key work for:
- The Israel Embassy in Ethiopia,
- The Union of Ethiopian Women and Children Associations (UEWCA),
- Faith in Action (FIA),
- and the International Rescue Committee (IRC).
- Strategic Leadership Training: My consultancy goes beyond strategy. I have empowered these teams to deliver messages clearly and confidently by providing advanced leadership and organizational transformation sessions for program managers. This ensured that communication principles were embedded in all aspects of their work.
- Impact Measurement: Focused on delivering measurable results by providing high-quality pictures, captivating narratives, and compelling testimonies that effectively document each project’s success, with evidence from field work.